Virtual Tales, a publisher of eBooks, eSerials and trade paperbacks spanning a variety of fiction genres and styles, announced the start of a new promotion to showcase its new website and delivery options for its eBooks and eSerials. Starting Friday, February 22, 2008 through Sunday, March 9, 2008, customers will receive an automatic 30% off their entire purchase.

"Our new shopping cart lets customers download their eBooks immediately after purchase—which is a big improvement over our old site," said Dave A. Law, Chairman of Virtual Tales. "Prior to our website upgrade, the eBooks were sent out via e-mail within 24-hours, so our customers had to wait to read their eBooks. What's more, our website upgrade has enabled us to add significant improvements to our eSerial delivery options."

Prior to the website upgrade, eSerials were delivered in 1,500-2,500 word installments twice a week using a genre-based schedule. The new website now automatically delivers the next installment for each title once a day. Customers can choose between RSS and e-mail delivery, and best of all, each installment comes with a link that will send out the next installment immediately. This means that customers can read an entire eSerial in one sitting, if they so choose.

"The changes in our eSerial delivery options give our customers the ability to tailor their eSerial subscription to suit their needs," continued Law. "If they get to a really good part of a story and don't want to wait another day to find out what happens, they can click on the link and they'll get the next installment in just a few minutes, with no limit to the amount of installments they can request. And no matter where they leave off, their subscription will continue automatically the next day with the proper installment, allowing them to read at their own pace, whenever convenient."

To showcase the new website and delivery upgrades, Virtual Tales will be offering a 30% discount off all purchases made at their website (www.VirtualTales.com) from Friday, February 22nd through Sunday, March 9th. The special discount will automatically be applied to each item as it is added to the shopping cart. There is no limit to the amount of titles that can be purchased at the discounted rate, and all eBook and eSerial formats are covered under the promotion. As Fictionwise Club Members normally get a 15% discount, and Kindle offers a regular 20% discount, this promotion offers the best value available anywhere—but only for a limited time. As always, visitors can sign up for a free trial to sample any story before purchasing.

Virtual Tales is a privately held partnership founded in 2005 to publish original works of general and genre fiction in multiple formats, including eBooks, eSerials and print. eBooks are offered in a variety of formats, including MobiPocket/Kindle, Microsoft Reader and PDA-formatted Adobe Reader files. eSerials are delivered daily by email as Adobe Reader files suitable for reading on a PC, Mac, PDA, e-reader, cell phone or other devices. All eSerials are available for a free trial subscription, so readers everywhere are encouraged to visit the website and sample the offerings at no cost or obligation.

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